The consumer’s behavior comprises the acts, processes and social relationships exhibited by individuals, groups, and organizations in searching, obtainment, use of, and consequent experience with products and services. An understanding and knowledge of the motives underlying consumer behavior help a firm in seeking better and more effective ways to satisfy its customers. It helps to select appropriate sales and advertising strategies and to plan marketing programme in a more efficient manner. MBA Rural Marketing Notes Pdf Download MBA Rural Marketing Lecture Notes Rural marketing book pdf MBA Rural Marketing Question Paper MBA Rural Marketing Question Papers with Answers Suggested Books for MBA Rural Marketing • Balaram Dogra & Karminder Ghuman, RURAL MARKETING: CONCEPT & CASES, Tata McGraw-Hill Publishing Company, New Delhi, 2008 • A.K. Pandey, RURAL MARKETING: INDIAN PERSPECTIVE, New Age International Publishers, 2007 • CSG Krishnamacharya & Laitha Ramakrishna, – RURAL MARKETING, Pearson Education Asia. 2009 • Philip Kotler, MARKETING MANAGEMENT, Prentice – Hall India Ltd. New Delhi • Agarwal A.N, INDIAN ECONOMY, Vikas Publication, New Delhi.
• Ruddar Dutt Sundaram, INDIAN ECONOMY, Tata McGraw Hill. Publishers, New Delhi • James A. AndeRSON AND JAMES A. NARUS AND (2004), BUSINESS MARKET MANagement, Pearson Education Asia PVT.
LTD, SINGAPORE, 2004 • RAM KISHAN Y. Rural & Agricultural marketing, JaICO PUBLISHING HOUSE, MUMBAI, 2004.
• Risley, George, Modern Industrial Marketing, Mc Grew Hill, New York, 1970, • Rural Marketing, R.V. Badi & N.V.Badi, Himalaya Publishing House, 2004 • SaLES AND DISTRIBution Management, Text and Cases, Krishna K. Havaldar & VASANT M.
Here we also providing MBA 1st Sem Books, MBA 2nd Sem Books and Notes, MBA 3rd Sem and 4th Sem Books Pdf Free Download. Search for: Search. Primary Menu. Security Analysis and Investment Management. Strategic Management MBA Book. Services Marketing. Technology Management MBA Book. Manfaat sawi putih. Strategic Management- An Introduction Strategy and Tactics Environment-External Analysis and Appraisal Functional Strategy.
CAVALE, THE MC GRAW-HILL COMPANIES, 2009 • S Neelamegham, Marketing in India, Vikas public house ltd., Delhi, 2004. MBA Rural Marketing Syllabus- 4th Sem Unit – I Rural Economy – Rural-Urban disparities-policy interventions required – Rural face to Reforms – The Development exercises in the last few decades. Unit – II Rural Marketing – Concept and Scope – Nature of rural markets – attractiveness of rural markets – Rural Vs Urban Marketing – Characteristics of Rural consumers – Buying decision process – Rural Marketing Information System – Potential and size of the Rural Markets. Unit – III Selection of Markets – Product Strategy – Product mix Decisions – Competitive product strategies for rural markets.
Unit – IV Pricing strategy – pricing policies – innovative pricing methods for rural markets – promotion strategy – appropriate media – Designing right promotion mix – promotional campaigns. Unit – V Distribution – Logistics Management – Problems encountered – a selection of appropriate channels – New approaches to reach out rural markets – Electronic couple applications. MBA Rural Marketing Review Questions • Do you agree with decision of the company to enter the rural market? Why or Why not?
• Evaluate the marketing plan of the company. • Can you suggest any further improvement in the marketing plan? • Trace the reason for the success of Ruf & Tuf in rural India. • Which other companies do you think can emulate the strategies of Arvind Mills? • Under what circumstances should farmers advertise their products?
• What are the purposes of such promotional advertisements? • How should farmers know the benefits of such promotions cover their costs? • Discuss different types of schemes being introduced by the Indian government for reforms. • How the rural initiatives introduced by the government of India benefit the corporate?